The landing page of any website is a vital component. It not only gives the first impression of an organisation to the user but is often a key factor that comes into play in relation to digital marketing strategy. The experts at Manzeera Solutions understand the essential nature of Landing Page Optimisation (LPO) and specialise in designing, optimising and continually developing the webpage in order to make it both receive increased visitor numbers, improves online lead generation and stand out as more appealing against its competitors. Manzeera Solutions have vast experience executing LPO services, having undertaken responsibility for more than 400 organisation’s landing pages. Our team prides itself on its ability to work with both large and small businesses in order to meet their individual needs and company goals.

The landing page is not only the face of a website but also the face of the company. It is therefore vital that it is not only attractive but also represents the organisation’s branding and company values. As landing pages are often reached from search engines, it becomes even more vital that the correct first impression is being

Made to the user, both in terms of company perception and potential client leads. Our experts understand the nuanced process of constructing as well as improving and modifying existing landing pages in order to optimise them for internet marketing purposes and ultimately facilitate them for Conversion Rate Optimisation (CRO).

Landing pages are focused and designed to generate sales and capture leads and a well orchestrated landing page can help lower customer acquisitions costs. Further to this, they help maximise the value of any ad spend and can assist to acquire more customers in a short period of time. Our team understand how the different components of a landing page come into play in order to build both customer trust, brand reputation as well as user experience to maximise return on investment. We guarantee quantifiable results.

The tools our team use for landing page optimisation include:

  • Unbounce
  • Crazy Egg
  • Visual Website Optimizer
  • PPC Advisor
  • Instapage
  • Optimizely
  • Google Analytics and Content experiments
  • Convert Insights